Ready to Book an ABM Planning Consultation?

When starting or scaling ABM, it is important to have a comprehensive, actionable plan that is backed by data to help cement internal understanding and secure business buy-in.

If you would like to explore the key set of processes that are required for ABM success, then book an ABM planning consultation call at a time and date that suits by using our live calendar:

  • Understand the Account selection process
  • Use Insights driven targeting of individuals in the decision making unit
  • Align and manage key Marketing and Sales stakeholders
  • Ensure C-suite buy-in as a plan is delivered
  • Explore the key steps to ABM success

Not Ready To Talk?

Build The Internal Business Case For ABM

This executive briefing is designed to introduce ABM to your sales and marketing teams.

It describes the objectives and benefits of ABM, showing how this approach maps to our business goals, and provides a practical walkthrough of the framework and steps we should take to implement a successful ABM programme.

  • How to implement an ABM pilot
  • Which account you should be targeting
  • How to build the business case for ABM
  • Closely align marketing and sales
  • Developing an optimum customer value proposition
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Some Of Our Customers

Strategic IC specialise in helping some of the world's largest B2B enterprise tech, professional service and pharmaceutical companies increase and nurture their sales and marketing pipelines

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The Value of Account-Based Marketing

80% of B2B marketers globally say ABM outperforms all other B2B marketing tactics

Source: ITSMA

60% of marketers report revenue increase of at least 10% within a year

Source: ITSMA

84% of marketers said that ABM had significant benefits to retaining and expanding existing client relationships

Source: Alterra Group

Want More Information?

Why not download our step-by-step Guide to Account-Based Marketing. From understanding the basics, to implementing best practice campaigns.

Download A [CMO's] Guide To Account-Based Marketing

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